As humans, our bodies are primed with armies of infection fighting proteins. Antibiotic Alternatives is taking the health world by storm by augmenting these proteins to commercialize an effective and natural alternative to antibiotics. In an industry heavily dependent on the power of unreliable drugs, making a name for themselves is no easy task.
We were given the challenge of framing a brand image that showcases Antibiotic Alternatives as a pharmaceutical brand consumers trust to switch to. Often, substitutes to antibiotics are considered to be a “hippy’s remedy.” Through a modern logo mark, and eye catching design, we set the tone for Antibiotic Alternatives to garner the respect of health professionals and consumers. The traditional red and blue of healthcare has been transformed into a striking palette that will pop off store shelves, allowing their products to stand for themselves.