Cirkul makes drinking water easy, fun and delicious. They’re all about making getting healthy easy and convenient through flavorful water that is easily personalized. Impacting people for the better is at the core of what they do.

Cirkul needed help pivoting to a more female centric audience while also making their website more engaging and informative for their customers.
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Information Architecture
Web Design


Agency: Shoppe Theory
CD: Do-Hee Kim