Cozi Cozi helps keep everyone’s schedules and tasks in one convenient place, helping families stay organized with shared calendars, shopping lists, and to-do lists. Looking to refresh their interstitials, emails, and brand assets, Cozi sought help bringing more vibrancy and cohesion to their brand while staying true to their mission of helping families create ease in their daily lives. Services Brand Extension Brand Guidelines Email Design Digital Design UX/UI Outcome Website Design Role I worked with Cozi to refresh their brand guidelines, interstitials, emails, and various other digital assets, focusing on making the brand more engaging and approachable for families. To achieve this, we introduced gradients to add depth to solid colors, expanded the palette with brighter tones, and incorporated petal-inspired shapes for added dimension and texture. These playful elements came together to create a cohesive identity that feels bright, fresh, and perfectly aligned with Cozi’s mission to help families stay organized with ease.