Join Jules Join Jules, led by creator and author Julianna McIntosh, is the go-to destination for cocktail enthusiasts. Focused on balanced sips, seasonal ingredients, and approachable recipes, it’s all about creating the happiest of hours at home. Fresh off the launch of her book, Julianna’s website needed a redesign to match her growing brand. The new WordPress site brings her retro, vibrant aesthetic to life while supporting her expanding content needs. Services User Experience Content Strategy Web Design Outcome Website Design Role I worked alongside Do-Hee Kim to redesign the Join Jules site from the ground up. Transitioning the site from Squarespace to WordPress, we customized every page to better meet Julianna’s content needs and bring her retro, warm, and dynamic aesthetic to life. With bold illustrations, vibrant colors, and whimsical touches, the new site captures the joy and energy of Julianna. Seamlessly blending content strategy, user experience, and visual storytelling, the redesign elevated her blog and celebrated her growing brand as she launched her book and new identity as a brand.