Minny & Paul Minny & Paul’s love language is gifting. They work with small-batch business to create thoughtful gifts people are actually excited to receive. Not to mention much more sustainable, with eco-friendly and reusable packaging. With multiple categories and personalized options, they literally have something for everyone on your list—AND you can ship them all to separate addresses with ease. Services User Experience Content Strategy Web Design Outcome Website Design Role As the sole designer, I helped Minny & Paul transition from Squarespace to Shopify. My role was to help them create a web experience that was sophisticated and modern as they transitioned into their 5th year of business. The goal was to create a visual experience that felt as luxe and delightful as the gift boxes they create. In addition, I helped them think through various UX touchpoints, from the item page to the multiship cart options. Gifting Experience With gifts to satisfy anyone on your list, they needed to make collections easily findable by allowing customers to navigate to what they want. Once on the item page, being able to customize each box for a unique experience was top of mind. From packaging, to cards, to custom gift messaging, no stone was left unturned.